Friday, 23 November 2012

Animating unique brain states

I came across the term 'Pyschorealism' in Samantha Moore's journal 'animating unique brain states' and I felt it relates well to the idea within my project. Samantha defines pyschorealism as a technique allowing the audience to get behind the eyes of the subject, explaining and evoking their unique perspective through sound, visual metaphor and interpretation of material experience and this is exactly what I am seeking to do within my project. I desire to visually represent my spontaneous and complex sub conscious thoughts as I move through public spaces and it is fundamental that the use of pyschorealism is adhered to in my project as the main method of doing so. 

The animation of unique brain states also relates well to Bradshaw's notion of the inner child that I have previously made reference to. From initial observations of shop windows and advertisements in town, I recognised their attempts to not just sell a product but also to sell a fantasy or sense of nostalgia to society. I feel that shops are selling to this notion of nostalgia in a bid to release societies inner child and consequently hit the broadest target audience. A sweet shop for example is seen as more of a 'childrens' store, however, two of the stores shop windows I noticed in town were advertising what I would class as 'retro', 'old school' sweets and I feel this is to play on the sense of inner child and nostalgia in teens and adults , that would consequently to be drawn to the sweet shop even if they were not with a child. 




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